Sachin Tendulkar lauds ICC’s Cricket for Good and Team Swachh campaign with UNICEF, BCCI


Sachin Tendulkar said ending open defecation and achieving sanitation for all in India, takes a genuine team effort.

“ICC and UNICEF together will engage the broader cricketing community to empower children and adolescents and will, in particular, during the many ICC events over the next five years, develop and implement various community outreach programs and initiatives in collaboration with coaches, cricketers and cricketing personalities,” Richardson said.

“Building up to the ICC World Twenty20 India 2016, there will be an eight host city tour starting next month that will use exciting cricket-based sanitation and hygiene games to engage with school children. During the event itself, there will be coaching clinics with participating teams.” The initial focus of the collaboration in India will be to improve sanitation. With the largest number of people still defecating in the open, more than 564 million – poor sanitation can cause diarrhea, which accounts for more than 300 deaths in children under five years every day in India.

The idea of team and team play is at the core of the Team Swachh initiative. And it starts with the power of cricket teams and the ICC World Twenty20 India 2016. For the event teams and any other team to be successful, all the different members – different players, coaches, doctors, etc. have to work together to achieve their goal. (N24India)